Growth blog posts

How to build a reactivation strategy that actually works

Why you should build another to-do list app (with a little help from Claude)

20% of your churned users will come back – but are you ready?

She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.

How to build a UA system when you’re a one-person team

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.
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You shipped a subscription app with AI — so why does it feel like you’re losing?

The three-week COVID pivot that saved an 11-year indie business

This is not a playbook: how Mimo grew customer LTV by 65%

A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user

Revenge of the brand manager: why ‘pretty’ ads fail at direct response

Meet the subscription app pre-mortem: how to plan for failure before you ship